Scaling Scientific Skincare
Eighth Day
I’ve partnered with Eighth Day as an Art Director and Designer to evolve the luxury skincare brand’s visual expression across digital, retail, and campaigns. From launch concepts and photoshoots to web, social, email, and print, I lead creative from concept through execution while building systems, guiding external partners, and maintaining a cohesive brand experience as the business grows.
Art Direction
Social Media Design
Email Design
Website Visuals
Retailer Assets
Production
AI Integration
Art Direction
135% increase
in click rate
When we tested UGC imagery within our email campaigns, we saw a significant increase in click-through rates, validating the power of more authentic, lived-in imagery. I took this insight and expanded it into a broader creative strategy, art directing photoshoots with talented content creators to build a versatile library of elevated, real-life photography. The resulting content could be leveraged across email, paid media, social, and site—bringing a more authentic, relatable perspective to Eighth Day’s visual identity.
Paid Social
AI IntegrationFrom shoot administration and image retouching to creating icons that extend our existing visual library, I use AI strategically to move faster without compromising creative quality or brand consistency.
EmailDrove 65% year-over-year growth
I developed email templates that elevated the brand’s premium aesthetic, while regularly leveraging A/B testing to refine creative, optimize performance, and drive month-over-month growth in both subscription and non-recurring orders.
I’ve supported retail growth across the U.S. and internationally, developing digital, print, and retail creative tailored to new markets and partners.
Retail
Copy: Kara Neff & Terry Brown