Scaling Scientific Skincare
Eighth Day
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Art Direction
Social Media Design
Email Design
Website Visuals
Retailer Assets
Production
AI Integration
Art Direction135% increase in click rate
When we tested UGC imagery within our email campaigns, we saw a significant increase in click-through rates, validating the power of more authentic, lived-in imagery. I took this insight and expanded it into a broader creative strategy, art directing photoshoots with talented content creators to build a versatile library of elevated, real-life photography. The resulting content could be leveraged across email, paid media, social, and site—bringing a more authentic, relatable perspective to Eighth Day’s visual identity.
