TULA’s Concealer Campaign

ROLE

Art Direction | Photo + Video
Design | Email, Organic Social, Paid Social, In-Store, Event

CONCEPT

Whether you’re running on four hours of sleep or need coverage to get you through the next twelve, TULA’s Brightening Serum Concealer will meet you where you are.

 
 
 

emails

 
 

organic social

 
 

paid social

 

PR Event

 
 
 
 
 

In Store

 
 
 

  • However you face the day, our concealer helps you do it your way.

  • Art Direction

    Led the design direction and produced the majority of digital assets for how this came to life on site, social & crm.

  • Photo - Mckenzie Thompson
    Photo - Heather Moore
    Still Photo - Daniel Cano
    Video - Kelsey Smith
    Makeup - Andie Byrne
    Production - Jackie Perrelli
    Creative Director - Kathryn Bain
    Art Director - Lauren Subers
    Art Director - Ellie Corrigan