This brand book is the center of TULA’s universe. It contains all the elements that make up the brand, from its founding principles (mission, vision, values, etc.) to its visual identity (logos, colors, art direction, graphic elements, etc.) It serves as the document of reference for employees, venders, and new markets TULA is expanding into.

The above is just a snapshot of my favorite sections, this book is over 160 pages and touches on everything that makes TULA - TULA.

I led the art direction and design of this book, while reevaluating, fine tuning and elevating TULA’s colors, graphic systems, typography, and layout designs. Once completed, I worked cross-functionally to ensure the entire team was up to speed on TULA’s new look and feel.

Creative Director: Kathryn Bain
Art Director: Lauren Subers
Copy Lead: Noah Silverstein
Design Lead: Ellie Corrigan
Design: Eden Rajab